Pedigree Partners with CLAW and spreads the love at The Linden Market

Pedigree donates food supplies to CLAW

As absolute dog-lovers, we are proud to once again host CLAW and Benji+Moon with their Date-a-Dog initiative at The Linden Market 2019. This partnership has been so successful that over the course of the last four markets, 39 homeless pups have found forever homes.

As a strong believer of the “adopt don’t shop” mentality, Pedigree has also decided to jump on board and will be sponsoring a month’s worth of dog food to CLAW, for each of the month’s The Linden Market will take place this year on April, July, September and December. Pedigree is thrilled to bring joy to all the wonderful shelter dogs and to those that are up for adoption (CLAWbies). We are truly grateful for this wonderful and much needed donation. it makes us so happy to see great brands support great causes.


CLAW distributes food parcels, facilitates a home-based care programme to teach people how to care for the sick and dying, runs food gardens, supports child-headed households and helps communities access health and hospice care. All the dogs they look after monthly go through 1500kg of dogfood and so Pedigree will generously donate all they need for 4 months of the year.

As there are so many loving dogs that are just looking for a special family to call their own, Benji+Moon also work with CLAW, and creates an opportunity for market goers to take the homeless CLAWbies out for a stroll around the market and hopefully fall in love and give them homes. Pedigree will also be giving out Dentastix samples that keep all the pups’ breath fresh and their gums healthy – ready to put their best claw forward and eager to mingle.

The Linden Market is one of the most popular family and dog-friendly markets around, so bring your family and furry friends along for an awesome day out at the Emmarentia Botanical Gardens. Visit our facebook event page to keep up with all the dates for the rest of the year!


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