National Geographic and Consol making a difference at The Linden Market Spring Edition


Planet or Plastic? is National Geographic’s multiyear effort to raise awareness about the global plastic trash crisis. Come to The Linden Market on 28 September to learn more, find out what you can do to reduce your own single-use plastics and take your pledge.

 The Linden Market is truly thrilled to be partnering with National Geographic and Consol. In 2019 TLM started the process of going green and reducing our carbon footprint to create a more sustainable event. We are excited about the challenge to cultivate a culture at TLM, to completely eliminate the use of single-use plastics at the market, but we also understand that this is a journey to truly make a difference and not a once-off marketing exercise.

 That is why this partnership with National Geographic is so important to us, working together for a bigger purpose and creating awareness about the state of our planet. During this activation at TLM, National Geographic hopes to make people aware of the global plastic crisis, how to change behaviour, reduce and ultimately eliminate single use plastic. Come make your pledge at the Planet or Plastic pledge desk, take selfie in front of the iconic yellow NatGeo border and receive a free Consol drinking bottle, if you produce proof of a ‘plastic-free alternative’ purchase on the day.


Planet or Plastic pledge

In an article in the National Geographic Magazine in June 2018, Planet or Plastic, written by Laura Parker and Elizabeth Royte with photography by Randy Olsen, you get a world-wide perspective on the history of everyday plastics and the implications of today’s explosion of throw-away plastics (really good reading). Some interesting and scary facts in the same article, really brings home the damage that plastic causes and drives this need of making changes to our daily lives even more:

  • Since our plastic world began, we have produced about 9.2 billion tons of plastic, of which nearly 6.9 billion tons are now waste and of that, 6.3 billion tons has never been recycled.
  • “Virtually half the plastic ever manufactured has been made in the past 15 years.”
  • A plastic grocery bag is used for an average of 15 minutes but may live in the environment for hundreds of years. And there are very few recycling plants that will accept plastic produce bags. 

To learn more about this initiative and the work that is being done around the plastic crisis, go the website 

 Photographer Joel Sartore says: “I want people to take care, to fall in love, and to take action.” TLM and National Geographic has taken action and is giving you the chance to do the same, on Saturday the 28th of September with a clean-up drive. National Geographic, together with Consol and TLM will be hosting a clean-up of the Botanical Gardens. The clean-up will take place at 8:00am before the market starts ,till 9:00am and all volunteers will receive free entry to the market, as well as a free Consol water bottle. Rubbish bags will be provided. All you need to do is bring your own gloves and pitch, to become a TLM Clean Up Ambassador and make a difference in your community.

 As you have probably seen on billboards around the country, Consol is not only passionate about glass, but also about making a difference. Watch this incredibly clever and moving video produced by National Geographic for the Planet or Plastic campaign in partnership with Consol.

 Consol will also be The Linden Market Spring Edition’s official water vendor, selling icy cold water in their beautiful Consol glass bottles. As they say: the best things come in glass.

 Bring the whole family to the Botanical Gardens Emmarentia, to enjoy this beautiful country of ours, not only to have fun, but making a difference as we do so.


Date: 28 September 2019

Time: 9:00am-4:00pm

Clean-up drive: 8am-9pm (Meeting point at the entrance to the market)

Place: The Botanical Gardens, Emmarentia; 45 Thomas Bowler street

General entry: R30

Pensioners: R15

Kids: U/12 Enter Free

If you join the clean-up drive at 8am: FREE ENTRY

Online tickets: Click here

Parking: R20 at Rooseveldt high (proceeds go to the school). Please make use of this parking rather than parking on the street, as it is safe!


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